Vita Media Group is a Danish company operating in the field of the iGaming industry and deals with affiliate marketing, management, and software development for retaining users from the iGaming industry, as well as lead generation for financial institutions from the Nordic countries.
As a E-mail Marketing Specialist, you will play a pivotal role in keeping our players engaged, loyal, and delighted by crafting innovative campaigns and personalized communication strategies.
Key Responsibilities:
- Develop and implement effective e-mail marketing strategies to increase player retention and lifetime value, as a part of the general CRM strategy.
- Oversee the planning, execution, and optimization of email marketing campaigns, including welcome series, promotions, and re-engagement efforts.
- Analyze player data and behaviors to create segmented and targeted communication plans.
- Collaborate with design and to ensure communications are visually appealing and aligned with the brand tone.
- Track and report on campaign performance, using insights to improve future efforts.
- Stay updated with industry trends and player preferences to ensure campaigns are cutting-edge and effective.
Requirements:
- Proven experience in an e-mail marketing role, ideally within the iGaming industry with a focus on CRM. (advantage, but not crucial)
- Strong understanding of player retention strategies and loyalty programs.
- Expertise in email marketing platforms and tools
- Data-driven mindset with proficiency in analytics and reporting tools.
- Creative thinker with excellent copywriting and content planning skills.
- Basic understanding of HTML and CSS
- Ability to thrive in a fast-paced, results-oriented environment.
Good to have:
- Experience creating and optimizing dynamic content to deliver personalized customer experiences
- Experience executing in (Xtremepush/Optimove, whatever we’re picking) is a plus, but having experience with similar platforms and being a quick learner is equally valuable.
- Experience in customer lifecycle management, driving engagement at every stage of the customer journey.
Perks
- Great office location in Skopje Park Residence;
- A company-subsidized meal program
- Free coffee, drinks, and fresh fruit in the office
- Private health insurance
- Local gym and restaurant discounts
- Various events, team building and business conferences
If this sounds like the right fit for you, send your CV in English to:
- career_mk@vitamediagroup.com
with “E-Mail Marketing Specialist” as the Subject line