What values
Means to Us

Having compliance, commerciality, agility and transparency at our core means we being a company that our users, partners and stakeholders can trust.

We are committed to helping drive the affiliate marketing industry forward by championing sustainable industry practices and are constantly striving to be an industry leader in iGaming marketing compliance.

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Vita Media Group
Consists of these companies

We take great pride in being a compliant and responsible company. As one of Europe’s leading iGaming affiliates, we want to lead by example when it comes to protecting our customers and partners to safeguard the long-term sustainability of the lead generation industry
Vita Media Group

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Vita Media Lab

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Finance IQ

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Reward Group

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OM Group Skopje

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Spica Group

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Transparency & responsibility

We take great pride in being a compliant and responsible company. Combatting to be one of Europe’s leading iGaming affiliates, we’re ethically required to lead by example, since when all is said and done, we’re not only protecting our customers and partners, we’re protecting the long-term sustainability of the lead generation industry.   

We always follow all rules and guidelines concerning GDPR and national licensing. But what really makes us transparent and 100% compliant is our unique way of keeping track of our partnerships in our customized CRM system.

We keep track of countries, channels and intensity agreed upon in each specific partnership. We’re even able to run separate, country-specific parameters with a single partner. That means we’re able to know exactly at which parameters our work is beneficial, making our data measuring a lot more precise and effective. Our data measurements also enable us to be more proactive should new laws or regulations be introduced in a specific country.

All teams, whether it be our content creators, developers, designers, sales agents or our SEO guys, have all taken part in special internal compliance training to ensure we keep on top of regulatory updates and any changes to the gambling marketing industry.

We never publish content targeted at anyone younger than 18 in Europe, 21 in the US or any content that promotes gambling in a way that might appeal to minors. We feature clear age restriction messaging on all of our gambling related websites – including when we’re offering a bonus.

We also avoid using material that might appeal to children, such as cartoons, characters that appeals to minors, or images of anyone that seems to be younger than 18 years of age.

Vita Media Group manages an E-mail database consisting of customers who have signed up using our own platforms or people who have opted-in to receive communication in other ways. E-mail is a valuable tool for us to reach our potential leads. Therefore, we often consider or evaluate on our use of this channel.

We’re always aware of following rules and regulations to protect personal data in line with GDPR, national rules and make sure never to share personal information with third party providers. 

Vita Media Group follows social media guidelines on an operator-by-operator basis to ensure we are always compliant. Social media channels include clear age restriction and responsible gambling messages. Social media posts will direct users to our own websites and when promoting a campaign or bonus, we avoid directly linking to an operator. We aim to make all social media campaigns clear, compliant and never misleading.

Commerciality

Because of our market position, we’re always expected to come up with new, inspiring and creative ideas on how to provide insightful content to our customers. And it’s an expectation we relish in.

From the onboarding phase to the critical execution of a high scale project – we always encourage our people to think outside the box, and inside the user’s heads. In other words, we do our best to adopt commerciality in everything we do.

Agility

What does it mean for a company to be agile? Well, for us, it means a constant, mindful ambition to set up our organization in a way that it’s ¨able to react promptly to any industry changes or outside upsets.

Because of our this, we’re able to move fast whenever a partner wants something done, our users request certain features, or when the industry adopts a new practice. It’s not easy, being agile, but we believe the benefits far outweigh the negatives.

Need to contact us about jobs, business inquirys or other things?

Copenhagen office

Hellerupvej 8
2900 Hellerup,
Denmark

Skopje Office

ul 1732, no.4/21 Building A
1000 Skopje
Marcedonia

  • Ⓒ 2020 Vita Media Group. All rights reserved.