Being up-to-date on iGaming trends is a must for the Vita Media Group team. The company maximizes efforts in attending conferences, networking, and both sharing and gaining know-how to raise the quality of its offering and also contribute to higher standards in online gaming.
Last week, Vita Media Group’s CEO Jimmi Meilstrup and CCO Filip Spasovski attended the EGR Power Affiliates Summit 2022 that took place at the Puente Romano in Marbella, Spain.
This is the second EGR Power Affiliates Summit the company brought its presence to, after being ranked as the Top 20th Affiliate in 2021 according to EGR Global.
The Power Affiliates Summit brought valuable insight on advertising regulation and compliance, approach to new markets, general affiliation trends, and other much needed valuable strategic inputs from online gaming leaders, the rise of the use of cryptocurrencies in online gaming, etc. Part of the reason why the company is keen on supporting and joining events of this caliber is the determination to a compliant work model and ethic.
For Vita Media Group, the Summit represented the appropriate platform to share insights on the company-produced retention models based on a loyalty and reward model, or more precisely the flagship product Ekstrapoint.com, and how players react when they are kept in the marketing cycle on the basis of appreciating loyalty. However, the Vita team used the opportunity to offer know-how on the rest of the wide company offering.
One fun fact about this EGR hosted Summit is that the company participants, Jimmi Meilsrup and Filip Spasovski, participated in a fun marathon on the first day, with an expected result – A win for the Vita team members.